Blackberry Sense.


print , graphic design , packaging

The affordable cellular device from Blackberry was a concept that was in desperate need of packaging to reflect the phone and its features. A Point of Purchase display was also created to house up to twelve devices and stack to be shipped in bulk easily.

This new and innovative phone created by the popular Blackberry brand offers something it's competitors do not; a smart chip that has the ability to detect chemicals in the air and warn the proper authorities. The Cell-All Microchip provides the user the safety and ease-of-mind that their phone is constantly checking the air quality and monitoring how safe it is. If any irregularities or potentially harmful gases are detected, the phone automatically contact the CDC, or Center for Disease Control.

Packaging was needed to showcase the phone, but also be efficient enough to work on a counter display. The packaging houses the phone, USB charger and digital copy user manual on a USB drive located in individual die-cut sections.




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